Many companies still don’t know the right way to increase traffic to their websites and even they lack the knowledge as well. But with the advancement of the technologies, we may also prefer the best ones for businesses. The right SEO company will definitely guide you along with the use the best techniques to make the best results for your business. Here are some of them:

Search engine optimization techniques

SEO comprises a wide range of techniques, some of them you can do by yourself and others techniques will require web development or expertise of the best SEO company in India.The techniques include increasing links from other websites to your website and editing content of your website. It also involves reorganizing the structure of the website, and changes in coding.

On page optimization techniques

On page optimization consists of techniques that are implemented on the pages of a website. On-page optimization relates to things that are in your control such as the content of your website. On-page optimization techniques support the search engine crawlers to read the website content. A readable site shows the quality and results in the higher-ranked web pages.

You can review the following with the best SEO Company in India and website developer to make sure that all the items have been considered:

On-page SEO checklist

• Start with the keyword research, selection and testing.
• Have a Meta description tag for every page.
• CreateALTtags for images.
• Put a keyword phrase in various tags such as H1, H2, H3, H4 tags and in URL structure
• Make the internal linking strategy.
• Have relevant and keyword-rich content.
• Must follow keyword density rules.
• Submit and create site maps, both user facing and XML.
• Design accessibility and usability.
• Track target and convert keywords.

Off page optimization techniques

Off-page optimization comprises of techniques that are implemented outside the website to increase traffic to the website. The free off-page optimization techniques also called as free traffic sources can be used to drive traffic to the website and enhance its ranking level in major search engines such as blogging, link swaps, social networks, white papers, and infographics and forum postings.

Additional guidelines to be considered:

• Include the keyword in your domain name while registering your main website and micro-sites if any.
• Include keyword at the time of naming your digital resources likevideo, white paper, and images (e.g. Rather naming image, "image-1.jpg", write a descriptive name such as "weather-satellite-tips.pdf", "weather-satellite.jpg"

Knowing what kind of keywords your target audience will use to search the products or services offered is the most important consideration in search engine optimization. Put yourself in the place of your prospects and start by thinking all keyword phrases they will use, both of single words and long-tail keywords.

Source: http://gotartwork.com/Blog/some-of-the-best-techniques-used-by-best-seo-company-in-india/3614/